Global Music Agency

Alchemy

Built from every side hello@believeinalchemy.com
Artists & brands we’ve worked with Global — London · Ibiza · New York · Dubai
Liam GallagherLiam Gallagher
Desperados
Barry Can’t SwimBarry Can’t Swim
Visit Dubai
Peggy GouPeggy Gou
EE
Honey DijonHoney Dijon
FOALSFOALS
Snowbombing
Hideout
Chase & StatusChase & Status
The Hoxton
The StreetsThe Streets
Field Day
Gilles PetersonGilles Peterson
Freight Island
TSHATSHA
Beavertown
Cinematic OrchestraCinematic Orchestra
Seabird
Audio Obscura
ProspaProspa
The Edition New York
PawsaPawsa
The Garden Party
Michael BibiMichael Bibi
What we do

A global entertainment agency helping artists and brands grow sustainably. Built from every side.

“Fall seven times, stand up eight.”
Japanese proverb
01 — Artist Management Roster
02

Remix Consultancy

The right remixer for the record, and the right record for the remixer. We match artists and labels with remixers who extend a release’s reach, write the brief, and negotiate fees, splits and delivery.

03

Music Catalogue Consultancy

Understanding, protecting and growing the value of a music catalogue. We advise artists, labels and investors on what a catalogue is worth, where the rights sit and how to make it work harder, through reissues, remixes, sync and reaching new audiences. We also broker sales and acquisitions, on both the master recording and publishing copyright side.

04

Business Affairs

Consultancy and hands-on support to get the back end right. Whether you’re launching a label, building an artist business or putting a live operation on a proper footing, we help set up the infrastructure that lets the creative side run, and keeps the money flowing to the right places.

Recordings
  • Label and company setup
  • Distribution and release workflows
  • Publishing administration and registrations
  • Royalty accounting and splits
  • Contracts, licensing and rights management
Live World
  • Agency and booking setup
  • Contracts, riders and advancing
  • Settlements, deposits and payment flows
  • Touring budgets and logistics
  • Promoter and venue partnerships
05

Live Consultancy

From club nights to festival stages: concept, programming, promoter strategy and touring, plus IP and brand creation strategy for new events and platforms. Built on experience from both sides of the booth, as the act and as the promoter.

06

Artist Bookings

Artist bookings and music programming for festivals, hotels, venues and hospitality groups. The right act for every stage and the right sound for every room. We have also booked multiple private events for high-net-worth clients.

Global Festivals & Events
  • Snowbombing
    Snowbombing
  • Hideout
    Hideout
  • Field Day London
    Field Day London
  • The Garden Party Leeds
    The Garden Party Leeds
  • Audio Obscura Netherlands
    Audio Obscura Netherlands
Global Venues & Hospitality
  • Hoxton Hotels
    Hoxton Hotels
  • The Edition New York
    The Edition New York
  • Freight Island Manchester
    Freight Island Manchester
  • Freight Island Newcastle
    Freight Island Newcastle
  • Seabird
    Seabird
Artists booked
  • Peggy Gou
    Peggy Gou
  • Prospa
    Prospa
  • Chase & Status
    Chase & Status
  • Liam Gallagher
    Liam Gallagher
  • Barry Can’t Swim
    Barry Can’t Swim
  • FOALS
    FOALS
  • Gilles Peterson
    Gilles Peterson
  • TSHA
    TSHA
  • Cinematic Orchestra
    Cinematic Orchestra
  • The Streets
    The Streets
  • Honey Dijon
    Honey Dijon
  • Pawsa
    Pawsa
  • Michael Bibi
    Michael Bibi
07

Talent x Brand

We source, negotiate and deliver high-impact talent for brands, from headline DJs to long-term artist collaborations. Our expertise spans music, sport and entertainment, backed by a deep understanding of rights, fees and cultural fit.

Brands
  • Desperados
    Desperados
  • Bacardi
    Bacardi
  • Visit Dubai
    Visit Dubai
  • EE
    EE
  • Microsoft
    Microsoft
  • Beavertown
    Beavertown
The Hoxton Ennismore

A full creative vision to reimagine the food and drink experience at The Hoxton, from concept to delivery: food and drink partnerships, sonic mood boards and social-first content.

Desperados Rave to Save, Ibiza 2023

Talent strategy and end-to-end delivery, from identifying the right artist to negotiating performance and marketing deliverables. The result: a headline set from Peggy Gou, live in Ibiza and streamed worldwide.

Visit Dubai The Palm Jumeirah

An audio-visual showcase of Dubai’s multicultural spirit. We secured recording artist Satori for a four-track set at The Palm Jumeirah, broadcast globally with supporting content.

Casamigos London summer launch

A summer presence that stood apart from DJ culture. In partnership with Seabird London, we curated a live house band to headline the launch.

Beavertown Brewery Secret Garden Party

A festival platform spotlighting emerging musical talent, connecting the brand with a younger audience in a way that felt authentic.